To Whom It May Concern at GAME:
(and believe me, it should concern someone)
My name is Douglas and I want to let you know about the level of customer service I received tonight at your Sauchiehall Street branch. I’m trying to think of how best to sum it up. “Disgusting” seems too cliché, too Daily Mail for my liking. “Awful” is ok, “Terrible” gets more into the line of the things I am looking for. I’m probably going to settle for something between “shocking”, “appalling” and “horrible”.
So it’s the 8th of November as I write this. Modern Warfare 3 is upon us all. I go into your Sauchiehall Street branch at about 5:45pm –after work – with a preorder for the game. I’m met by a nice fellow at your front desk called Kenan, who pointed out (after a bit of opening banter) that I couldn’t get the £5 off the price through the preorder because I hadn’t brought along the two bits of the preorder, just the larger receipt. It seems there’s a big receipt and a wee receipt, and the smaller bit of paper is the actual preorder, as it turns out. I’ll admit to being unhappy about this – the receipt clearly has enough reference numbers on it (including the date / time of transaction etc) to surely find the preorder on the system. Kenan says no, and goes to get his manager.
(Kenan was, I should point out, polite and courteous at all times. I was a (very very) tiny bit irritated at what I thought was a pretty minor issue, but I assure you I was calm and nothing at any point got out of hand. I was just asking questions as to why the receipt couldn’t satisfy the function of the preorder. But Kenan did the right thing – tell the customer no, then if they don’t accept, kick it up the chain of command to the manager.)
That is when things took a sharp turn in a southward direction.
The manager (and we’ll come to his name in a moment, that gets its own little spot in the story) immediately took a belligerent and aggressive tone. Even his body language was confrontational. There was nothing about this man that suggested he was there to manage the situation, explain matters and possibly find a solution. This was a man who had decided in advance to say “No” and had got himself keyed up into an aggressive state to get that point across.
When I said that I thought the receipt would surely contain all of the information needed he repeated Kenan’s point that the smaller slip was required. When I asked why, he said that without it there would be nothing to prevent me “…presenting it tomorrow at another shop and claiming the £5 there too.” So, for those of you keeping score, that’s aggression and accusing the customer of trying to defraud the shop. I tried again, mentioning that the receipt would surely have a reference number to tie it to a specific pre-order, which would mean the system wouldn’t accept a second submission for another £5. Without a moment’s thought (this guy, I thought, must know the system inside and out) he said that there weren’t any common reference numbers and that I could – and this is a direct quote from someone who has been promoted up to be a manager in one of your larger stores – “…take it or leave it.”
I’ll admit to being shocked.
By the way, the large receipt and the smaller slip have tons of similar reference numbers on them. Tons. I have circled them in red and counted. The barcode numbers are different but there are 5 areas with the same reference numbers, numerical codes, date and time references, loyalty card numbers etc. OK, 5 might not be tons, but it’s more than the “none” given to me by the manager. So can we add lying out of hand to the customer to the aggression?
I then asked to speak to this man’s manager. I was told that it was his shop and that he was in charge. When I asked to speak to his superior, he repeated this sentence. I asked for his name and got “Craig” spat at me. When I asked for his surname, I got “Craig The Manager”. Assuming, of course, that his name isn’t “Craig Themanager” we can now add to aggression, lying to the customer out of hand and accusing the customer of trying to defraud the shop with refusing to give his name so that I can refer this matter on to customer services. Several times at this stage the “Take it or leave it” offer was repeated. He even said that it wasn’t his fault that I didn’t follow the instructions I was given when I made the preorder.
At this point – speaking as someone who is also a manager in a workplace that deals with customers – I asked if he thought it was acceptable that he was speaking to me in this way. He said that he was speaking to me the way I was speaking to him. At a query from me he clarified this, saying I was speaking to him “pompously and arrogantly”. When I disagreed with this he repeated the claim and again called me pompous and arrogant. When my wife (oh yeah, the wife was there too, meant to mention!) pointed out that I wasn’t being any such thing, he snapped, “We’ll just have to agree to disagree Madam!” at her. All of this, by the way, is with an increasingly raised voice and a stance that was far more “you’ve spilled my pint” than it was “how can I help you?” Still loving the bit where he snapped at my wife. That makes me tingle.
All I could do at this point was to repeat that I was shocked that he, a manager, found it ok to speak to a customer in that tone. He agreed that I was shocked because “…you’re not used to someone talking back to you, are you?” I mentioned I was going to report this issue in a complaint and was told that I could get the details of customer service “…from the door when you leave.”
Oh, and the raised voice? Still there. When I asked him to please not raise his voice at me, I was told that was how he chose to speak, how he would continue to speak to me and that he would not change it because it was his shop and he was the manager and in charge. He might have gone back to his old favourite of “Take it or leave it” at this point, I don’t know. The sound of a kettle boiling was ringing in my ears like one of those old Sylvester and Tweety cartoons by now. I asked Kenan if he felt I had spoken to him badly, which I do feel bad about – it seems this was Kenan’s first day and in retrospect it probably wasn’t cool to ask him to voice his opinion with his (aggressive, shouting) manager right beside him.
Upshot of it all is, I left. In the parlance so favoured by Mister Themanager I “left it”. I bought the game somewhere else where the staff used words and phrases like “Can I help?”, “Here you go” and “thank you”.You can imagine what I was like. It was like one of those war movies where you see glassy-eyed victims of some terrible battle fetch up in some temporary place of safety. Saving Private Themanager, perhaps.
I resolved to contact your company through email, Twitter and write this letter. I’m even going to go all 21st century and stick it up on my blog. I’m incredibly angry at the treatment I received. This man, this enigma, this Craig Themanager, is in charge of one of your big stores in Sauchiehall Street. That’s a BIG street. Lots of people shop there. I wasn’t being loud, I wasn’t being aggressive, and I wasn’t being abusive. I wasn’t even being pompous or arrogant, though I’m now worried that it’s both pompous and arrogant to say so. I wasn’t happy with the answer I was getting – to be honest I think a lot of shops and businesses get away with variations on “computer says no!” far too much and aren’t prepared for someone to ask questions like “Well, why does it say no?” and not just accept it like The Written Word Of God Almighty. But you know what? Customers are allowed to be unhappy. As long as they’re polite, which I’m pretty sure I was being. My dear wife usually lets me know quickly enough if I’m not, and fairly directly too. Customers are allowed to be unhappy and that’s why companies put managers in to…well…manage.
If Craig Themanager had calmly explained the situation, I would have accepted it. Had he told me that I could bring back the smaller receipt and claim my £5 back within 28 days of release (which one of your store staff confirmed to me tonight on Twitter) then I would have accepted that. Had he said, “Sorry sir, you’ll need to pay full price but if you bring the smaller receipt tomorrow I’ll give you £5 credit to your next purchase” I would have even gone for that. I would have gone for ANYTHING that didn’t involve being aggressive, raising his voice and treating me like something that kids usually stick in a paper bag, set fire to and leave outside someone’s front door while ringing the bell and giggling.
Oh, and one thing – if the customers need to bring along the two slips of paper to get a preorder, you know what you should do? STAPLE THEM TOGETHER. Nowhere on either slip does it say, “You need both of us”. Staples. Seriously. I use them all the time. Go into any shop, you really can’t miss them. End on, they look like really thin space invaders. They’re brilliant for sticking important bits of paper together.
So, here’s what I would like:
1) A response to this letter from GAME.
2) A written apology from GAME head office.
3) A written apology from Craig Themanager, paragon of GAME customer service.
4) The £5 refunded – not in store credit. I’m sure you understand.
5) If possible, a meeting with the member of GAME staff who has overall responsibility for the shops in the Glasgow area. Craig Themanager is, I think, an aggressive, abusive liability who either needs intensive retraining or a move to a non customer-facing role.
Given that Saville has gone and carked it, I’m hoping you’ll fix some or all of the above for me. If you could possibly do it while wearing an inordinate amount of gold, yodeling “now then, now then” and handing out badges, so much the better.
But I’ll settle for some emails or a letter.
Yours sincerely,
Douglas Theaggrievedcustomer













